Weston Fitness – Style Guide Build Out

Posted by PETER A DELUCA AKAPD
On December 4, 2010

The intent of this stage style guide is to solidify what the choices are and pick a direction for all the major moving parts. Here nothing is 100% decided (as you can see with the color swatches) but the ideas are here to choose from.

Terry Crews is Youngbloods Chapel (& later the ruler of hell)

Posted by PETER A DELUCA AKAPD
On November 17, 2010

Fantasy Casting is a term that has merged into the lexicon of geek culture. Taking something no one was is asking for and making is a reality is also something that has merged into geek culture. This time is Terry Crews and the 90’s comic book Youngblood. You will have to be a child of […]

Leonardo Up Close and Pissed

Posted by PETER A DELUCA AKAPD
On November 17, 2010

Leonardo from Teenage Mutant Ninja Turtles Rendered in Sharpie Markers and Crayola Markers Inspiration

Baxter Stockman

Posted by PETER A DELUCA AKAPD
On November 16, 2010

With my continued and growing attention at Design Pros Media I still wish to maintaining my drawing muscles so I’m thinking a drawing series will at least give me something regular to draw and prevent that part of my brain to stay active if it involves some to regularly chip away at. With the TMNT series […]

You Dirty Rat King

Posted by PETER A DELUCA AKAPD
On November 16, 2010

Rat King from Teenage Mutant Ninja TurtlesRendered in Sharpies and Crayola Markers. This is now what I am calling TMNT Unleashed (names after the amazing Star Wars Unleashed PVC statue line from Hasbro) and may be an ongoing illustration series for me where I would render each of the characters that appeared throughout the cartoon, […]

Posted by PETER A DELUCA AKAPD
On November 12, 2010

After an unfortunate hacker attack…..

Weston Fitness – Logo Design

Posted by PETER A DELUCA AKAPD
On October 23, 2010

This past week we Weston Fitnesfinally narrowed down on

Posted by PETER A DELUCA AKAPD
On October 22, 2010

I basically learned web design through the need to showcasing my own work. In 1998 I was working in kitchens around South Jersey and presuing any and all illustration leads. I was just discovering the internet (thanks AOL) and quickly understanding the networking power of the earliest of social networks (AOL instant messenger), along the […]

Weston Fitness – Logo Concepts

Posted by PETER A DELUCA AKAPD
On September 18, 2010

Weston Fitness is one of Center City Philadelphia’s top gyms. Located at 1835 Market the very building that holds my office it is also the most convenient gym. Weston will be re-branding their entire operation down to new construction, I will be providing consolation as well as design lead for logo, business cards, and website. […]