With 14+ years experience in digital media
bringing a proven knowledge of creative strategy, vision, communication, and management with an emphasis on entertainment and sports sponsorships for global brands.
14+ years experienced senior creative leader with extensive expertise on both client and platform side – delivering award-winning ideas for global brands and the people who matter to them. Industry recognized solutions and seasoned manager for TV, sports, entertainment, global brand strategy and sponsorship activation across all digital platforms.
Extensive experience managing large teams of diverse personalities in deadline driven environments, establishing employee career development programming, leading cross-functional team collaboration, and developing industry outreach opportunities.
GLOBAL CREATIVE STRATEGY for Facebook & Instagram
US & UK // 2012-Present
Developing stories and solutions for some of the biggest brands across the world to connect with all the people they care about in ways those people care about most. I do this most recently and most often for sports & entertainment brands across EMEA.
– custom content development
– sponsorship solutions
– platform integrated experiences
– insight driven audience engagement
KEY BRANDS & PROJECTS
“GAME OF THRONES” SEASON 5 LAUNCH FOR SKY ATLANTIC
NOW TV CHRISTMAS CAMPAIGN
ADIDAS SUPERCOLOR SHOE LAUNCH ON INSTAGRAM
“INSURGENT” FILM LAUNCH ON INSTAGRAM FOR EONE UK
NUTELLA NEW PRODUCT LAUNCH, FACEBOOK-FIRST IN ITALY
CANNES LIONS NEW “GLASS LION AWARD” LAUNCH WITH CANNES LIONS AND LEANIN.ORG
FACEBOOK CREATIVE STUDIO EMEA MARKET LAUNCH
CREATIVE DIRECTOR, DIGITAL EXPERIENCE for The Weather Channel
Atlanta, GA // 2011-2012
Leading strategic digital experience design for The Weather Channel across web, mobile, digital television, data visualization, and social media platforms. Developing, mentoring and identifying new discipline expertise for the digital experience design team of TWC. Defining experience opportunities across both corporate and strategic partnership deals for TWC worldwide.
THE WEATHER CHANNEL GLOBAL NAVIGATION EXPERIENCE
Increased daily PV’s by nearly 3 million, conversion rates by 60% through social integration and personalization of existing features
THE WEATHER CHANNEL MOBILE WEB REDESIGN
Integration of immersive weather experience to increase user value of sharing conditions with friends
CROSS PLATFORM COVERAGE OF HURRICANE IRENE Combined network and brand reporting with user-generated reporting through iWitness + real-time Twitter integration through custom social weather product
DIRECTOR OF DESIGN for CNN Digital Worldwide
Atlanta, GA // 2008-2011
Leading design direction and co-collaborated on strategic direction for CNN Digital’s global presence across web, mobile, digital television, data visualization, and social media platforms. Managing creative staff across both Atlanta (global HQ) and London bureaus. Building, mentoring, and diversifying creative teams across web, print, branding, illustration, multi-media, video and mobile disciplines. Collaborating with and providing creative vision for new product concepts, connected device initiatives, competitive site analysis, expert site reviews, project strategy, and PR and marketing initiatives worldwide.
CNN ROYAL WEDDING FACEBOOK EXPERIENCE
Global television + web partnership for royal wedding live coverage and conversation with Facebook and Twitter integration
CNN’S GULF OIL SPILL CROSS-PLATFORM COVERAGE
CNN’s WORLD CUP TWITTER VISUALIZATION
RESULTS: Mashable’s “7 Stunning World Cup Visualizations”, Fast Company’s “Infographic of the Day”, Business Week, Business Insider, Twitter media, Royal Television Society
CNN.COM ENTERTAINMENT REDESIGN
RESULTS: 25% increase in traffic since redesign
CNN.COM + FACEBOOK COLLABORATION: 2009 PRESIDENTIAL INAUGURATION
RESULTS: Largest live video event in internet history
CREATIVE DIRECTOR for Think Monster
Atlanta, GA // 2006-2008
Head of creative leading strategic vision, new business development, and department growth and development. Leading and managing national cross-platform design and advertising projects, budgets, and department productivity. Key role in strategy and succession planning for department and business. Key strategic and creative lead on global client accounts such as SIEMENS + SIEMENS NASCAR. Developed recruiting strategy for BioSpace that integrated video resume service to connect talent and recruiters on a more personal level. Top Female Executive by international Stevie Awards for Women in Business.
CREATIVE DIRECTOR for Bayshore Solutions
Tampa, FL // 2004-2006
Creative direction and strategy for globally recognized, interactive firm. Ground up development and management of creative department process and strategy, including continued career development planning. Key member of new business development team leading creative vision for new business pitches and client strategy sessions with accounts such as United Way, Outback Steakhouse, and Swim ‘n Sport. Client solutions recognized by Webby awards, ADDY Awards, Web Marketing Awards, Horizon Interactive Awards, Summit Creative Awards.
DESIGN CONSULTANT for Strategic Agenda Media
London, UK // 2003
Lead creative consultant for media publishing venture. Concept, branding and digital marketing plan for series of satirical guidebooks to be distributed across UK and Europe.
SENIOR DESIGNER for Mean Street Solutions
Atlanta, GA // 2001-2003
Creative lead in research, vision, and design for implementation. Branding and identity design, web design and user experience, flash animation, digital illustration, and print design for brands nationwide. Creative direction and implementation of promotional materials, email campaigns, direct marketing campaigns, television commercials and pitch concepts (including early hotel room personalization services) for clients such asStarwood Hotels + FedEx.
INTERACTIVE DESIGNER for HydrogenMedia
St. Petersburg, FL// 2000
Interactive designer and lead creative. Creating identities (logo/branding design), interactive web site design, and Flash animation. Collaborative work, company research, client meetings, and creative presentations for clients such as AAA South.